🐢 TMNT x Pizza Hut 🍕

Clio Entertainment: 3 Gold, 3 Silver | Webbys: People’s Voice Winner, 2 Honoree

One Show: 2 Merit, 8 Shortlist | ADC: 4 Shortlist | AICP Next: Shortlist

National ADDYs: Gold | Comm Arts: Shortlist (Interactive) | FWA: FWA of the Day

With the Teenage Mutant Ninja Turtles returning to theatres in a bodacious, new animated movie from Seth Rogen, we knew Pizza Hut had to be a part of the fun. So we partnered with Paramount on a radical collaboration. As someone who literally grew up playing Ninja Turtle video games inside Pizza Hut, this project was a dream come true. Cowabunga! 🤙

Sewer Delivery

Turtles gotta have their pizza. That’s why we helped Pizza Hut dream up a new way to supply it—Sewer Delivery. We started in the home of the turtles, New York City, where we delivered pizzas straight to the sewers. The stunt was covered by CNN, Time Out and Insider, earning over 469 million impressions (whatever those are, dude).

Next we brought Sewer Delivery home to millions of Turtle fans with a new AR game available by scanning a QR code on the box. Playing the role of a Pizza Hut delivery driver, fans were tasked with finding all four Turtles hiding under manholes all over the map, fighting mutants and ultimately delivering the pizza for a chance to win pizza, movie tickets and more.