Fantasy Brands

Fantasy Brands is the game of fantasy football for Super Bowl commercials. Players draft a roster of brands instead of athletes, scoring points based on how each ad performs across audience and industry rankings. What started as a passion project with friends is now live at playfantasybrands.com—with more to come.

How It Works

Draft a team of five brands—one from each position: food, drinks, tech, rookies, and flex. Every brand has a price, and your team must stay under the $100 cap. Then rack up points based on how each ad scores with audiences (USA Today Ad Meter) and industry experts (the Super Clio, plus our panel of ad industry vets). Players compete on a global leaderboard.

Press

Yeah, people talked about it.