Capital One x March Madness

If you watched March Madness, these commercials probably delighted you, lightly amused you… and eventually annoyed you as they aired on repeat. (Evil fingertip steeple.) All according to plan.

In our third year writing for the campaign, we leveled up the roster. We brought in the world’s greatest shooter—and arguably the most famous basketball player on the planet—Caitlin Clark. We ran it back with Will Forte’s James Naismith. And we paid tribute to a nation of busted brackets with a little help from Outkast.

“Raining 3%”

Never say “three” around Caitlin Clark.

“Naismith Goes to the Final Four”

From peach baskets to pandemonium.

“Sorry Sam Jackson”

You can pick a pretty bracket, but you can’t beat Cinderella.

After the Buzzer

The madness kept going on social—here are a couple favorites.

Nothing But Press

A couple of makes.